The Principles of SMS Frequency and Customer FatigueSMS advertising and marketing can be an effective communication device, yet over-messaging can lead to customer irritation and attrition. Obtaining the appropriate frequency is essential to successful SMS advertising projects.Dani Henion, the owner of Textellent, recently hosted a webinar on optim… Read More

The Ethics of Text Frequency and User TirednessSMS marketing can be an efficient interaction device, yet over-messaging can lead to client stress and attrition. Getting the right frequency is crucial to effective SMS advertising and marketing projects.Dani Henion, the founder of Textellent, recently hosted a webinar on enhancing SMS messaging regul… Read More